The math your agency hopes you never do.

Line up the retail door prices for the platforms your marketing actually runs on. Then look at the wholesale number. The gap is your margin — or your overpayment.

Most owners never price out their own stack. The subscriptions arrive one at a time, each one sounds reasonable, and eighteen months later the marketing line item looks like a car payment. So do the math once, on paper, where it can't hide.

The retail ledger

These are the published door prices for full-tier access — what each platform charges just to let you in at the level where every feature is unlocked:

That's $1,720+ every month before you deploy a single campaign. Not for ads. Not for services. Just for the logins.

The wholesale door

Digital Assault AI is the same full-tier access — GoHighLevel, Vendasta and deal.ai, top plans, every feature unlocked — for $197/mo flat (or $129/mo billed annually, which saves $816 a year). The $197 is an access fee, not a cap: everything you deploy through the platforms after that — SEO, ads, listings, add-ons — is priced at wholesale, not retail.

Run the subtraction. $1,720 minus $197 is $1,523 a month that stays in your business. Over a year that's a hire, a storefront refresh, or an actual ad budget.

Why the gap exists

Platforms price their top tiers for agencies, because agencies resell the capacity and mark it up. A wholesale buyer's club flips that: one subscription opens the same doors, and whether you use the tools yourself or resell them under your own brand, you're buying at the agency's cost — not the agency's price.

Your agency knows this math. That's the point: it's how their margin works. Nothing stops it from being how your margin works instead.