How to read your Snapshot Report.

Most businesses score lower than they think. That is not the bad news — it is the roadmap. Here is what each grade actually measures.

The Snapshot Report is an automated audit of your entire online presence — the same door-opener agencies run on prospects, available free here. It comes back with letter grades across your digital presence. Here's how to read them like an operator instead of panicking like an owner.

The categories, decoded

Listings. Can you be found, consistently, across the directories that matter? This grade drops for missing profiles and mismatched name/address/phone details. Usually the fastest grade to fix — sync once, everywhere.

Reviews. Volume, recency, rating, and whether you respond. A 4.8 average from two years ago scores worse than you'd hope: recency is evidence you're still good now.

Social. Presence and cadence, not virality. A feed that posts weekly beats a bigger one that went quiet in spring.

Website. Speed, mobile experience, and whether the basics a visitor needs — services, contact, booking — are findable in seconds.

SEO. How visible you are for the searches that describe what you sell, including the local pack where "near me" business actually happens.

Advertising. Whether paid channels are being used at all, and competently. For many small businesses this is an F by default — which is context, not shame.

Ecommerce & AI readiness. Can customers transact online, and is your presence structured so AI-driven search can recommend you accurately? Increasingly, this is where the next few years get decided.

What to fix first

1. Listings — mechanical, fast, and it lifts everything else.
2. Reviews — turn on automated requests; recency starts accumulating immediately.
3. Website basics — one afternoon of fixes, usually.
4. Then social cadence, SEO, and advertising, in that order.

Run the report before you change anything — it's the honest baseline your next ninety days get measured against.